With all its small, dreamy alleyways, this king’s dream of a city on the Elbe radiates a very special charm at every turn.

‘Dat schall glücken und dat mutt glücken, un dann schall se ok Glückstadt heten’ (We shall have luck and we need to have luck and therefore I name the town Glückstadt - Lucky/Happy Town), this is the plan for luck and happiness. For you as well. Stroll through the historic town centre along quaint alleyways, visit the snug row of houses at the harbour and let your gaze wander across the Elbe. The Danish founder of the town, King Christian IV, would be delighted. You are now free to be part of his ‘happy town’, dating back to 1617. It has a young, vibrant art scene with numerous galleries and studios, the Detlefsen Museum and the Palais für aktuelle Kunst (Contemporary Art Gallery).

Lovers of maritime culture are not the only ones to enjoy cruising on the sailing ship ‘Rigmor’. Be sure to try Glückstadt’s culinary speciality – soused herring, the ‘Original Glückstadt Matjes’! Every year in June, the town on the Elbe even holds a huge, four-day festival in honour of this young herring.

Herring production in Glückstadt

Glückstadt herring – this is what the coast tastes like! With more than 25 years of experience, Plotz Matjes stands with its name for quality, honesty and transparency.

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