Lübeck and marzipan are inextricably linked. Under the motto "marzipan with love", Niederegger's high standards in the production of marzipan, pralines and truffles, are clearly put into practice. The family firm from Lübeck, now known throughout the world, is committed to supplying an exclusive treat that historically was only available to the noble and the wealthy. Their careful selection of raw ingredients and artisanal tradition give Niederegger products their outstanding quality. So it is no surprise that the label "Lübeck marzipan" is protected by the EU as an indication of geographical origin.

And since pleasure is not limited only to culinary delectation, we should mention here that the traditional packaging designed by renowned graphic artist Alfred Mahlau has already reached cult status. The corporate design, created in the 1920s and of course carefully updated in the intervening period, is still well-loved today. For many it captures an avant-garde attitude in its adherence to tradition and its rejection of fashion.